Meet your ultimate hype women.

The team at Covet is unlike any other. With their extensive years in the industry, plus their collaborative approach to clients hair and experience, you’re sure to know and love them all. They have a passion for learning with and from each other, and an eye for current trends. Each stylist will make you feel heard, seen and beautiful - we can promise you that!

Meet Our Team

The passionate people behind our brand

Ashley Nicole Edmisten

Ashley Nicole Edmisten

Founder & CEO

Ashley is a mother, entrepreneur and active member of the community. Ashley brought her vision for Covet Beauty to life in 2019 after envisioning a space for clients to come and feel not only welcome and embraced, but loved and celebrated. While creating a modern beauty and aesthetics studio. She wanted to push the boundaries of your traditonal salon providing the public a one-stop shop for all things beauty. She has hand picked some of the best in the industry to provide some of the most in demand beauty services for the valley.
Bailey O'Day

Bailey O'Day

Lead Hair Artist

Bailey Bute O’Day graduated from Paul Mitchell The School in Salt Lake City back in 2010. She was the first of her school to graduate with honors in cutting, coloring and texture! Bailey has now been doing hair for over a decade but specializes in blonding and cuts. In addition to her expertise behind the chair, Bailey is a part of the Covet Beauty Bridal team specializing in hair services.
Lilli Loeffler

Lilli Loeffler

Lead Hair Artist

Lilli is a 5th generation Montanan, she has been married for over 15 years with 2 sweet children! Lilli is a well seasoned stylist and has been doing hair for 17+ years. She was an educator for KEVIN.MURPHY for 5 years, adding to her extensive background and knowledge in hair. Lilli specializes in color and cuts.
Sophia Clark

Sophia Clark

Hair Artist

Sophia came to us from beautiful Lake Tahoe to follow her passion for hair. She specializes in blonding and lived-in color, creating effortless, natural looks her clients love. When she’s not behind the chair, you’ll find her outdoors soaking up time with friends and family. Sophia is also a proud member of our Covet Beauty Bridal team!
Ashley Nicole Hall

Ashley Nicole Hall

Hair Artist

Tiffani Riddle

Tiffani Riddle

Hair Artist

Tiffani is an experienced hairstylist who graduated from beauty school in Seattle in 2021. She specializes in blonding and extensions and has worked in salons in Washington, Florida, and now, Montana. She holds certifications in five different extension methods, with a special focus on weft extensions. She recently added the highly-regarded Invisible Bead Extension (IBE) certification to her skills. When she's not working you can find her spending time with her Husband, golden retriever, and a nice glass of wine!